Near unlimited leads and tools to scale your watch business
Moda Dealer Alliance (MDA) is the top paid membership tier for established watch dealers inside Moda Clubs, capped at 250 members, with private deal flow, weekly lead sharing through Quick Sale Hour, dealer pre-approvals across the Moda watch groups, and the group expert badge. Members pay $5,000 a year or $500 a month. Also called MDA or #MDA.
MDA is the top dealer tier inside Moda, the watch and luxury network of around 600,000 members run by Moda Clubs in Sioux Falls since 2018. The seller leads that never go public land here before anywhere else, and it is our most active watch chatroom by far. We cap it at 250 dealers, and you can get in if the dealers already inside back you.
Also called MDA and tagged #MDA.
Limited to the top 250 best watch dealers in the ecosystem, and 241 of them are currently taken.
The room runs on a Facebook Messenger chat, and that chat holds exactly 250 people. Right now 241 dealers are in, so there are 9 spots left, and once it fills the only way in is someone leaving. We review applications one at a time, in the order they come in.
There is no shortage of leads in here.
At least 200 fresh watch leads to bid on every week, and that is direct US retail demand. That number does not count everything else moving through the chat. Here is where it comes from.
Quick Sale Hour, every Monday
Every Monday Graham Moda runs Quick Sale Hour. We text our 50,000+ retail list to sell group watches that are not listed anywhere else, and the room bids on the inquiries that come back. That is at least 100 fresh leads a week, every week, from buyers most dealers never get in front of.
Buyer leads land all week
A lot of buyer posts never go live because the poster is not in RWB, so their want-to-buy or ISO cannot publish. Instead of dying, they route straight into the MDA chatroom, along with the Moda Watch Club queue that never gets published. Call it another 100+ buyer leads a week, real people with cash looking for specific references and real sellers wanting to move their pieces.
Text blasts at our cost
If you have a piece that needs a retail end buyer to move, we will send a text blast for you. You pay our cost with no markup. Text blasts reach buyers outside the trade, and on a hard-to-place piece that is often what gets it sold.
$250 a month in auction credits
Every member gets $250 in auction fee credits that reset every month, good in Moda Watch Club or the 10k-and-under group. That is $3,000 a year you can put back against your selling costs.
What you actually get as a member.
Membership comes with the tools to move more watches: the weekly leads, the 50,000+ retail blast, pre-approvals across the watch groups, the group expert badge, text blasts at our cost, and our team in the room with you every day.
The group expert badge
Every MDA member gets the group expert badge. When you message a retail buyer who is not in your contacts, it lands in their main inbox instead of message requests, so the buyers you reach actually see it. That gets you close to moderator-level deliverability.
200+ fresh leads a week
Buyer leads land all week from the WTB and Moda Watch Club posts that never go public, and Quick Sale Hour moves group pieces to our 50,000+ retail list every Monday. At least 200 fresh watch leads to bid on, every single week.
$250 a month in auction credits
Auction fee credits that reset every month, good in Moda Watch Club or the 10k-and-under group. That is $3,000 a year back against your selling costs.
Price checks that come back with offers
Price checks are a huge benefit in here. Post a reference and you get back real numbers from people holding cash, not a what'd-you-pay. Most come with a standing offer attached, so you find out what it is worth and where to move it at the same time.
The #MDA hashtag
Posts tagged #MDA get pushed harder and your colleagues bump them, so your listings land in front of more buyers. As vain as it sounds, it really works.
No waiting on post approval
You are pre-approved to post in Moda Watch Club, the 10k-and-under group, and WTB, with your RWB pre-approvals already included. No more waiting for your post to get approved here.
Text blasts at our cost
If you want us to send a text blast for you, you pay our cost with no markup. Text blasts reach buyers outside the trade, and on a piece that needs a retail end buyer to move, that is often what closes it.
Admins in the chat all day
The admin team is in there most of the day every day. If you need us for absolutely anything, a tag in the chat gets you an instant reply. When a private party will not ship first, we step in and work it out and keep the deal alive instead of reaching for a ban.
The most active watch chatroom in Moda
The chat is active 24/7. If you thought the RWB Lounge was lit, you are going to love the MDA chatroom. It is our most active watch chatroom by far.
Skip the waitlist
Priority placement in any Moda chat you want to be in. You skip the line.
Your own MDA spotlight
MDA spotlights help put your business in front of the room so members get to know you. You get a dedicated email to the whole membership plus an admin post introducing what you trade.
What it takes to get in.
This is for established dealers only. You should be moving real volume, on the order of $1,000,000+ a month, and you need to be a legitimate business with a resale certificate, solid reviews, and references we can actually check. On top of that, five current MDA dealers have to vouch $50,000 each on your name. A vouch is an existing member putting their word behind your volume and name. We hold the line on all of it because it is what makes a price check in here come back with real offers within the hour instead of a guess.
What we will need from you
A resale certificate, a real business with reviews and references, the volume to back it up, and five current MDA members willing to vouch. If that is you, apply and we will take it from there.
Two ways to pay.
Membership is $5,000 a year or $500 a month, no initiation fee. The whole tier is capped at 250 dealers across the entire Moda watch ecosystem. Applying is free, and you only pay once we approve you and you are in.
Annual
Best valueFull membership, paid yearly.
- Everything in MDA
- $3,000 a year back in auction credits
- Saves $1,000 versus paying monthly
Monthly
The same full membership, month to month.
- Everything in MDA
- $250 a month in auction credits
- Lower upfront commitment
- Move to annual anytime
Questions dealers ask us
MDA is built around 200+ fresh leads a week and the Monday blast to our 50,000+ retail list. At the volume this is built for, $5,000 is what you make back on one good Monday. The $250-a-month auction credits recover up to $3,000 of your selling fees on top of that.
Yes. $5,000 a year or $500 a month, same access either way. Annual works out to $1,000 less over the year, and you can switch from monthly to annual whenever you want.
These are leads you cannot get on your own. Quick Sale Hour pulls inquiries from our 50,000+ retail list every Monday, and the WTB and ISO posts that never get approved publicly route straight into the MDA room, usually because the poster is not in RWB so the post cannot go live. That is 200+ buyers a week you would never see otherwise.
Holding the badge gets your messages to new retail buyers into their main inbox instead of message requests, so the buyers you reach actually see you. The #MDA hashtag gets your posts more eyes and colleagues bump them. But the room itself is what you are paying for: 200+ leads a week, the 24/7 chatroom, and a team that helps you close.
MDA sits on top of all of it. RWB members can post in the main groups. MDA members get pre-approvals across multiple groups, the group expert badge, the 24/7 dealer chatroom, the unapproved WTB and ISO funnel, text blasts at cost, and a spotlight. We built it for dealers moving serious volume, not collectors or part-time sellers.
Yes. A $1,000,000+ a month operation, a resale certificate, real references, and five existing MDA dealers each vouching $50,000 mean everyone in the room is moving real money. That is what makes a price check pull a real standing offer within the hour instead of a shrug.
Vouches are required to get in, and we do not waive them. They are how an established member puts their name behind your volume. If you clearly belong here but you are still lining up your last one or two, apply and tell us which MDA and established Moda dealers know your work, and we will help you get the rest in place.
The admin team is in the chat most of the day every day, and a tag gets you a fast reply. When a private party will not ship first, we step in and work it out instead of reaching for a ban, so a deal that would have died gets done. You are not trading alone in here.
The point of contact you pick reviews your application against the MDA standard, confirms your business checks out, and walks you through vouching and getting set up. Right now 9 of the 250 spots are open.
Apply for one of the 9 open spots.
Tell us who you are, what you trade, the dealers who can vouch for you, and upload your resale certificate. We read every application against the MDA standard before anyone gets in. You only pay if we approve you and you are in.
Moda Dealer Alliance
$5,000/yr or $500/mo · 250 seats