
A challenge by Vadim, founder of Moda
15 to 100
I'm starting with 15k in watches and running it to 100k. Every deal is paid through Kettle, every watch I buy comes to me on an insured ShipIFS label, and the whole run happens here in the open.
- 15k, the start
- 25k, not yet
- 50k, not yet
- 75k, not yet
- 100k, not yet

Every move, day by day
Day 4 of 90
The clock started Monday, October 5. Every watch I add, sell or trade lands here the day it happens, and so does every milestone on the way to 100k.
- Watches bought
- 6
- Sold or traded
- 1
- Average days to sell
- Under 1
- Boxes Ryan packed
- 0
Day 1
Mon, Oct 5
The run starts with 15k in watches, headed for 100k.
The list
Get new watches before anyone else
New watches go to the list first, before they show up anywhere else. When it's over, the list also gets the part I'm keeping off it: what I paid for every watch and what each one sold for.
49 people have joined so far.
5 on the page
Available now



Tudor Pelagos FXD Chrono Alinghi Red Bull Racing
25807KN · 2025
Box and papers. Excellent


Buying for the run
Sell or trade me your watch
I'm buying for this run. Send me your watch for cash, or trade it toward one of mine on the page.
I look over every one myself and get back to you. If it's a fit, I send you a prepaid, insured ShipIFS label so your watch travels to me covered, and I pay you through Kettle by wire, instant bank transfer, ACH or crypto, whichever you prefer.
Rather text? Text Ryan at 605-376-3030 with photos.
Call it
When do I hit 100k?
Pick the day you think I pass 100k. The closest guess wins 1,000 in Moda credit, good for merch, a watch from this page, or a membership. One guess per person, any day up to May 1, 2027, when the challenge officially ends. If I haven't passed 100k by then, May 1 counts as the finish date. Guesses close November 3.
On the wrist
From the people who bought
Bought one? Send a wrist shot

The person behind it
Who's running this
I'm Vadim. I started Moda in Sioux Falls in 2018, and it has grown into 23 communities with more than 600,000 members who buy, sell and trade watches, cars and jewelry.
15 to 100 is me doing what our members do every day, in the open: buying, selling and trading watches one deal at a time. I do the buying myself, and Ryan handles buyers and shipping, so if you want one of mine, he's the one you'll text.
More about ModaBuying from the run
How to buy one
Text Ryan
Text Ryan at 605-376-3030 about the watch you want. He handles buyers and shipping for the challenge. Nothing is yours until he confirms it by text, so don't send any money before then.
Pay through Kettle, and only Kettle
I take payment one way: my Kettle account, @vadimmoda. Pay from your own Kettle account, or send a wire, instant bank transfer, ACH or crypto into mine; Ryan sends those details himself when he confirms your watch. They never change. If anyone gives you different payment details, it isn't me.
Shipping
Send us your own shipping label, or pay for shipping and we ship it to you insured.
If it isn't right
Every watch is authentic and described honestly. If it arrives not as described, let us know within 48 hours of delivery and send it back. I'll cover the return shipping and refund you in full.
New to Kettle? It works like a US bank account and a crypto wallet at the same time. Open an account with the code moda and Kettle waives its conversion fees on your first 100k in transactions.
Questions
What is 15 to 100?
A challenge Vadim, founder of Moda, is running in public: start with 15k in watches and trade up to 100k, with every deal paid through Kettle and every watch he buys shipped to him on an insured ShipIFS label. Every watch he buys and sells goes on this page.
How do I buy a watch from the challenge?
Text Ryan at 605-376-3030. Once he confirms the watch is yours, you pay through Kettle to @vadimmoda, from your own Kettle account or by wire, instant bank transfer, ACH or crypto into Vadim's. Never send money before Ryan confirms.
Will you buy my watch?
Send it in through the sell or trade form on this page with a few photos. I look at every one myself. If it's a fit, you get a prepaid, insured ShipIFS label and you're paid through Kettle, or you can trade it toward a watch on the page.
What if the watch isn't as described?
Every watch is authentic and described honestly. If it arrives not as described, let us know within 48 hours of delivery and send it back. I'll cover the return shipping and refund you in full.
What if you don't make it?
The challenge officially ends May 1, 2027. If I haven't hit 100k by then, I'm calling it a fail, and the list still gets every number, the misses included. The finish date game still has a winner: May 1 counts as the finish date, and the closest guess to it wins.
Why can't I see what you paid?
Buy prices stay off the page while the challenge runs. Everyone on the list gets every number when it's over, down to what each watch cost and what it sold for.
Kettle Pay and ShipIFS are paid partners of Moda, and Moda earns referral income from Kettle accounts opened through Moda. Every watch in this challenge is preowned and sold by Vadim personally.



