Custom web design
A site designed around your business, not a template everyone else is using. Clean, fast, and built to turn visitors into customers on any screen.
Official Moda Vendor
Tradition Agency
Tradition AgencyWeb design, branding, and SEO, plus an AI builder
Two ways to get a website that actually works.
Jeff Setzer builds custom sites that are clean, fast, mobile friendly, and made to rank. Have his team do the whole thing for you, or build it yourself with TAI, his AI web platform, and deploy in one touch. Both come from the same shop, and both are backed by more than 200 projects for the Moda community.
One team, two paths. Tell Jeff what you need and he will point you to the right one.
Tradition Agency
Have his team build it
A full custom site, branding, and SEO handled end to end by Jeff and his in house US team. Best when you want it done right and off your plate.
Start a projectTAI
Build it yourself with AI
Design a site with AI in minutes and deploy to WordPress, React, or plain HTML with one touch. You own it fully. It starts at twenty five dollars with no subscription.
Start your designFor Moda members: Come through Moda and you deal with Jeff directly, the owner, not a queue. Moda members get a straight answer on which path fits, priority on the schedule, and honest pricing with no runaround.
200+ projects
built for the Moda community over four years
50+ years
of combined experience on the team
In house US team
no offshoring, no handoffs
You deal with Jeff
the founder, on every project
Tradition Agency
Done for you, start to finish.
People judge your business before they ever talk to you, and your website is doing the talking. If it looks dated or loads slow, it is quietly costing you customers. Jeff and his team fix that with a site built to convert.
SEO and paid search
Organic SEO plus PPC and SEM so the right people find you. This is the work behind clients who now rank on page one for the terms that bring them business.
Branding and logo design
A brand identity that matches the level your company actually operates at, from the logo out to the whole look and feel.
Web and mobile development
Full stack development for any build your company needs, including native and hybrid mobile apps, engineered to be secure and to scale.
Media production
Photography and video that make the site feel like the real thing, shot and produced in house so it all fits together.
Cleanup for AI built sites
Built something on a vibe coding tool and it is not quite right? Jeff's team finds the gaps in security, validation, and performance and buttons the project up before they cost you.
Start a project
AutomotiveRestaurantMedicalE-commerceConstructionProfessional services
Recent work
The work speaks for itself.
A few of the projects Jeff has shipped, in his own words.
DRC Construction
A commercial construction firm in Dallas got a site built to represent the level their company is working at, with a clean design build story and their projects front and center.
Panama City Beach client
Sustained SEO work moved a hospitality client to number one for its core searches, including hotels and beach resorts in Panama City Beach, with visibility climbing across dozens of keywords.
Vibe build rescues
Business owners keep bringing in apps built on AI tools with open database rules, secrets in the frontend, and no input validation. Jeff's team finds those gaps and fixes them before they turn into a breach or a runaway bill.
TAI
The power is in your hands.
TAI is Jeff's AI web platform for people who want to build it themselves. Design a full site in minutes, edit anything, then deploy with one touch to WordPress, React, or plain HTML. It is yours completely, with no lock in.
Deploys toWordPressReactHTML
Start your design at TAI Simple pricing.
$25to start a design
- No subscriptions and no commitments
- Pay as you use it
- Currently in beta, with new build modes on the way
AI builds it. You own it. Yours forever.
AI builds the whole site
Follow a guided design process and TAI generates a complete site with content, layout, and images. Be as involved as you want, or let it run.
Bring your current site over
Point TAI at a site you already have. It crawls the pages you choose, imports them, and redesigns them to match your new look, so you launch fast instead of starting from a blank page.
One touch deploy
When it is ready, push it live to WordPress, React, or HTML in a single click. No wrestling with hosting or handoffs.
E-commerce ready
WooCommerce is built in, so a store is part of the site from the start rather than a plugin you bolt on later.
You own all of it
Full CMS access and one hundred percent ownership of your site and your data. Nothing is held hostage on someone else's platform.
No subscription stack
You do not need a separate Claude, ChatGPT, or Gemini plan. TAI handles it. You pay as you use it, with no monthly commitment.
WordPress, WooCommerce, React, Claude, ChatGPT, and Gemini are trademarks of their respective owners, named here to describe what TAI works with. No affiliation or endorsement is implied.
Who runs it
This is what we do. Whether my team builds it for you or you build it yourself with TAI, the goal is the same: a site that represents the level your company is really working at, and that actually brings you business.
Jeff has spent decades in software and IT, and he founded Tradition Agency to bring that engineering discipline to web design, branding, and SEO. He built TAI to put the same power in the hands of business owners and agencies directly.
Jeff Setzer
Founder, Tradition Agency and TAI
Southlake, Texas
Anjal Parikh
Partner and second point of contact
Anjal works alongside Jeff on TAI and moderates the Moda AI club. If Jeff is heads down on a build, he is your other line in.
Reach AnjalWhy they are on Moda
The team Moda members already trust with their sites.
Tradition is a paid partner in the Moda vendor program, and Jeff is a Moda approved vendor who has completed more than 200 projects for members of the community over the last four years. When someone in a Moda group needs a real website, a rebrand, or help ranking, Jeff's name comes up.
Coming through Moda, you deal with Jeff directly. He will tell you honestly whether the done for you agency or the do it yourself TAI path fits your project and your budget, and Moda members get priority on the schedule. The work itself, your site, and your accounts stay with Tradition, not Moda.
Tell Jeff about your project.
A few details and Jeff reaches out to talk through the right path, whether that is his team building it or getting you started on TAI. If you would rather just try the AI builder, the Try TAI button takes you straight there.
Questions, answered straight.
Tradition Agency is done for you: Jeff and his team design, build, and optimize the site while you stay hands off. TAI is do it yourself: you design a site with AI in minutes and deploy it in one touch, starting at twenty five dollars with no subscription. Same shop, two ways to work. If you are not sure which fits, tell Jeff about your project and he will point you to the right one.
Ready for a site that pulls its weight?
Have Jeff's team build it, or spin one up yourself with TAI. Either way you get the same standard and you deal with the owner.
Tradition Agency and TAI are a paid Moda advertising partner. They are an independent company run by Jeff Setzer. Moda does not build the sites or operate the software.