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Official Moda Vendor
Elite Watch Co logoElite Watch Co, St. Louis, Missouri

Rolex bracelet repair that keeps your original bracelet intact.

Elite Watch Co repairs the bracelet you already have instead of pushing you into buying a new one. Bracelet repair, movement service, polishing, and custom dials and bezels, from a shop with 25+ years of jewelry industry experience behind it.

Bracelet repair and restorationMovement service, custom dials and bezelsBuys, sells and trades Rolex

Local walk ins and nationwide mail in service. Replies within 24 hours.

Elite Watch Co is a paid Moda advertising partner, independently owned and operated. This page describes their service; Moda is not a party to any repair.

The Moda member perk

Mention Moda and get $50 to $200 off your repair, scaled to the size of the job. Buy a watch from Elite Watch Co as a Moda member and you get one free polish, for life.

on Google
174 five-star reviews
credentialed by the Gemological Institute of America
GIA Graduate Diamond
of jewelry industry experience
25+ years

For Moda members: Mention Moda and get $50 to $200 off your repair, scaled to the size of the job. Buy a watch from Elite Watch Co as a Moda member and you get one free polish, for life.

174 five-star reviews
on Google
GIA Graduate Diamond
credentialed by the Gemological Institute of America
25+ years
of jewelry industry experience
Fully insured
on every item in their possession

What Elite Watch Co does.

Bracelet repair is the core of the business, split into three tiers so you only pay for the work your bracelet actually needs, plus movement service, polishing, custom dial and bezel work, and buying, selling, and trading Rolex watches.

Bracelet repair

Three tiers, Essential, Intermediate, and Elite, so you only pay for the work your bracelet needs. Starting at $650, up to $6500 for a full restoration.

Movement service

Starting at $800, backed by a one year warranty on the work.

Polishing

Starting at $250. Moda members who buy a watch from Elite Watch Co get one free polish, for life.

Custom dials and bezels

Custom dials starting at $750, custom bezels starting at $1000.

Buys, sells, and trades Rolex

Alongside repair and restoration, Elite Watch Co buys, sells, and trades Rolex watches. Call or email with what you have or what you are after.

Every price here is a starting point. Elite Watch Co gives a final quote once they have seen photos and the details of your exact piece. Pay on completion for repairs. Custom dial and bezel orders are paid up front. Financing is available through Synchrony.

Compare the three bracelet repair tiers.

Real before-and-after work from Elite Watch Co, shown at the level of detail that decides which tier fits your bracelet.

Before and after photos of an Elite Watch Co Essential package bracelet repair, showing worn pins replaced and the bracelet polished

Essential

Starting at $650

A budget-friendly option to improve bracelet tightness.

  • Replace worn pins
  • Polish
  • Reduce stretch
  • Not included: Link rebuilding
  • Not included: Link welding
  • Not included: Link reshaping
Before and after photos of an Elite Watch Co Intermediate package bracelet repair, showing the top links and screw links rebuilt

Intermediate

Priced between Essential and Elite, based on what your bracelet needs

A more comprehensive option for reducing bracelet stretch.

  • Everything in Essential
  • Rebuilding of the top links and screw links
  • Polish
  • Reduce stretch
  • Not included: Full rebuilding and reshaping of all links
Before and after photos of an Elite Watch Co Elite package bracelet repair, showing a full bracelet restoration with all links rebuilt

Elite

Up to $6500

The complete bracelet restoration package. Recommended for bracelets with sentimental or long-term value.

  • Replace worn pins
  • Rebuild and reshape all worn links
  • Replace non-restorable parts
  • Polish
  • Full service restoration

How a repair works.

Send photos, get a tier and a starting quote, ship it in, and get it back restored.

  1. 01

    Send photos and details

    Send photos of your bracelet or watch, your reference number if you know it, and what you would like done.

  2. 02

    Get a tier and a starting quote

    Elite Watch Co reviews what you sent and comes back with the tier that fits and a starting price.

  3. 03

    Approve and ship it in

    Approve the quote and Elite Watch Co sends an insured shipping label with instructions.

  4. 04

    Get it back restored

    Elite Watch Co confirms the final assessment, completes the work, and returns your piece. Pay on completion for repairs, or up front for custom dial and bezel orders.

Get your repair quote.

Send photos of your bracelet or watch along with a few details, and Elite Watch Co comes back with the tier that fits and a starting quote. Mention Moda for $50 to $200 off.

At least one photo helps Elite Watch Co give a real starting quote. JPG, PNG, WebP, or GIF, 5MB max per photo.

Or call or text (314) 756-0200, or email info@elitewatchco.com.

By submitting, you agree that Moda and Elite Watch Co may contact you by email, phone, or text about your request, including on each other's behalf. Msg and data rates may apply. Reply STOP to opt out; every email has an unsubscribe link.

Sending this form is a request for a quote, not an order or a contract. Elite Watch Co gives a final price after seeing photos and details of your exact piece. Elite Watch Co is a paid Moda advertising partner, independently owned and operated.

Why they are on Moda

A genuine Moda origin story.

Elite Watch Co is a paid partner in the Moda vendor program, which is how this page exists. Alex Haddad joined Moda as an individual member and posted that he repairs Rolex bracelets. Alberto Cruz told him he was not allowed to do that without becoming an official Moda vendor, so he did. Since then, Alex says Moda and Alberto have been a huge blessing to his business.

Elite Watch Co is not part of Moda and being a Moda vendor does not make Moda a party to any repair. Do your own diligence the way you would with any repair shop, and if anything about the partnership feels off, tell the Moda team on the report page.

Questions, answered straight.

Every price on this page is a starting point. Elite Watch Co gives you the final number after they have seen photos and the details of your watch, bracelet repair starts at $650, movement service at $800, polishing at $250, custom dials at $750, and custom bezels at $1000.

The fine print.

Elite Watch Co is a paid partner in the Moda vendor program, which is how this page exists. Moda is a community and lifestyle brand. It is not a jeweler or watch repair shop, is not a party to any repair, and does not set or guarantee any price.

Every price on this page is a starting point. Elite Watch Co confirms the final price after seeing photos and the details of your exact watch or bracelet. Financing through Synchrony, warranty terms, and turnaround times are set by Elite Watch Co and can change.

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Send your photos and get a real starting quote.

Elite Watch Co reviews your bracelet or watch and comes back with the tier that fits and a starting price. Mention Moda for $50 to $200 off.

Elite Watch Co is a paid Moda advertising partner, independently owned and operated. This page describes their service; Moda is not a party to any repair.