I have personally used Graham for a middleman service. Good business. Easy, pain-free, great communication, and transparency. Oh, and most importantly fast.
Nick Laird
Moda Watches
Watch Trading, Simplified.
Live market prices, direct offers, serial checks, middleman inspections, and full-service auctions. Nearly a decade inside the watch trading community, run out of Moda HQ in Sioux Falls, SD.
1,000+
Auctions run
1,000+
Middleman deals
Same-day
Wire
Moda-lytics
The real price of Rolex, live.
800+ Rolex configurations across Submariner, GMT-Master II, Daytona, Datejust, Explorer, and more. MSRP vs. live market average, side by side, updated daily from real wholesale listings.
- Full spec for every reference: dial, bracelet, index, production year
- MSRP vs. live market average with % gain or loss at a glance
- Filter by dial, bracelet, index, price range, or % gain
- Historical trend charts (1M, 3M, 6M, all-time) on every reference
- My Watch Catalog: log what you paid and track live P&L
- Flagged Serial Registry for Rolex, AP, and Richard Mille
Monthly
$100
per month
Cancel anytime
Yearly
$1,000
per year
2 months free, $83.33/mo
Sell your watch
Sell us your watch.
We're always buying. Text us a few photos, get an offer within hours, and we wire payment within 24 hours of receiving the watch.
Text us: fastest response
(605) 521-2821
- Competitive offers backed by live Moda-lytics wholesale data
- Fully insured overnight FedEx label, covered by us
- Wire or Zelle within 24 hours of us receiving the watch
- No checks, no cash, no third-party payment apps with holds
- Accept, counter, or walk. Zero pressure, zero commitment
How it works
- 1Submit your watchText a few photos and the basics to (605) 521-2821.
- 2Receive your offerWe come back with a number within hours.
- 3Agree on a priceAccept, counter, or walk. Zero pressure.
- 4Ship us the watchWe send a fully insured overnight FedEx label.
- 5Get paidWire or Zelle within 24 hours of us receiving it.
Brands we buy
RolexAudemars PiguetPatek PhilippeRichard MilleCartierOmegaIWCPaneraiTAG HeuerBreitlingHublotTudor
And many more. If you're not sure whether we'd be interested in yours, just text us.
Serial Checks
Know exactly what you're buying or selling.
A quick factory-record lookup on your watch's serial number. Results delivered via SMS within 24 hours.
Stolen Status
Flags whether the watch has been reported stolen.
Factory Specifications
Returns the factory-original dial and bracelet configuration on record, so you can verify nothing has been swapped.
Warranty & Movement
Warranty date and movement serial number, for verifying age, service history, and provenance.
SMS Delivery
Results sent straight to your phone within 24 hours.
Pricing
Rolex
$250
per serial
Audemars Piguet
$350
per serial
Richard Mille
$550
per serial
Patek Philippe
$750
per serial
Middleman service
You agree on the price. We handle the rest.
A safe way to transact watches in online deals. The seller ships to Moda HQ. Our team produces a full condition report with photos and timegraph data, and ships the watch fully insured to the buyer. Graham Moda reviews every inspection.
Same Day
Inspection turnaround
1%
Service fee (min $400)
Overnight
Insured shipping
Most deals close in 2–3 days. Watches inspected same-day they arrive (Mon–Fri). All shipping overnight.
How a middleman deal works
- 1Seller ships to Moda HQSeller ships the watch to our headquarters in Sioux Falls, SD. If using our provided label, shipping is fully insured.
- 2Team inspects, Graham signs offOur trained team completes a full condition report the same day the watch arrives (Mon–Fri), covering every component, inclusions, and timegraph. Graham reviews every report.
- 3Buyer reviewsThe buyer receives detailed photos and the full condition report, then decides whether to proceed.
- 4Buyer pays seller directlyOnce approved, the buyer pays the seller directly. Moda never touches the purchase funds. We only collect the service fee. No watch leaves until the seller confirms payment has cleared.
- 5Moda ships overnightWe ship the watch overnight to the buyer with full insurance. Deal complete.
For Buyers
- See exactly what you're getting before you pay
- Full condition report with timegraph data
- Full photo documentation of every angle
- Caseback inspection available on request
- Fully insured shipping to your door
- No wiring money to a stranger sight unseen
For Sellers
- Close deals with buyers who need extra assurance
- Professional photos and a full report add credibility
- Fully insured shipping both ways
- Graham reviews every deal
- Build trust with new buyers faster
Pricing
Standard
1% + shipping
$400 minimum fee
$150K+
Custom quote
Armored transport available
Shipping to and from Moda HQ is an additional cost agreed between buyer and seller before the deal begins. All outbound shipments are overnight and fully insured.
Auctions
You pack it. We do everything else.
From inspection to final sale, we handle the entire process. We run every auction ourselves. You're dealing with the person actually running it, not a platform or a rep.
1,000+
Auctions run
99%
Sale completion rate
60%
Close above estimate
Our estimates land within about 5% of the final result. Average auction sits around $25,000, but we've moved everything from entry-level luxury pieces up to multiple six-figure sales.
What's included
- Prepaid shipping label
- Professional inspection
- Full photography session
- Auction write-up and posting
- Community engagement
- Buyer coordination
- Invoice management
- Outbound shipping to buyer
How it works
- 1Submit your detailsTell us about your piece. Brand, model, condition, what it comes with. We come back with an estimate quickly.
- 2Ship your watchWe send a prepaid FedEx label. Pack it up and drop it at any FedEx Ship Center. That's the extent of your involvement. (International sellers: label is on you.)
- 3We handle everythingInspection, professional photos, auction write-up, posting, and keeping it engaged. All on us.
- 4Auction closes. You get paid.We coordinate payment with the buyer, you get paid, and we ship the watch overnight to the buyer.
Pricing
Under $10K
$500 flat
Per watch
$10K and over
4%
$750 minimum fee
One flat rate. Photography, serial check, auction management: all folded in. You know the number upfront and that's the number.
Our guarantee
If we miss something during inspection that affects the buyer (a scratch, a ding, anything), that's on us, not you. We handle it out of our own fee. Our name is attached to every single transaction.
We accept any luxury watch for auction. Average auction is around $25K, but we've sold everything from entry-level luxury up to multiple six-figure pieces.
Reviews
What the community says.
Notes from members who have used Moda-lytics, Middleman, Serial Checks, and Auctions. Share your own below.
Recently ran an auction through Nazar Moda and Graham Moda. They both made the process super easy and worry free. 10/10 would recommend if you're trying to offload some pieces.
Alex Pittelli
I would auction my kidney here if it came to it.
Max Bar
I used Graham Moda's services as well. Fast, easy, and most importantly trust. Very recommended!
Wahoo Nguyen
I can't say enough good things about the auction service run by Nazar Moda and Graham Moda. They are incredibly professional and make the entire process easy and keep you updated the entire time. If you are on the fence, don't hesitate to reach out. You will be happy that you did.
Subhash Sriram
I auctioned off a 36mm President last month with Graham and Nazar. 10/10 experience, so smooth and effortless. I'd vouch for their services and I'll continue using them. Sold and wired within 7-10 days.
Jun Lai
Graham Moda, David Moda, and the rest of their team are the best. I recently worked with Graham on the selling end. It was my first time on the selling end and I was hesitant to say the least, but their process is nothing less than seamless. Super simple, not complicated at all. Wire confirmed less than 24 hours after the watch was dropped at FedEx.
Chris Wilson
The best experience. Both Nazar and Graham were super easy to communicate with throughout an entire auction process.
Steve Smith
Super smooth experience if you don't want to go through the stress of selling a watch yourself. Very transparent with the process and communication, would highly recommend.
Jeongwoo Choi
Graham Moda ran a solid auction for my Blaken Pelagos Turquoise Dial and I could not have been happier with the entire process from start to finish. He works his butt off to get as many eyes as possible on the piece and the entire process was seamless. Can't wait for the next one.
Ruben Garay
Great service all around. Graham was great at communicating and got me a fair price on the sale. All around perfect.
Sanford Brotman
Exactly why I've chosen them for this service 3 times already. I knew how legit and professional they were, but I didn't realize how friendly and helpful they would be. I will continue to use their service. Makes my life super easy. They do all the work, even send you a label. Just drop it off. Guaranteed gone and money in account right away. Can't thank you guys enough.
George Nassar
Graham is the best. Was so happy with my experience selling with him.
Joe Belack
I did a 60k+ auction with Nazar. Stellar process.
James Dhillon
Quick and easy and much better than me having to worry about checking bids all day long.
Pete Fournier
Nazar and Graham are amazing. The service they offer is white-glove. From beginning to end they handled everything. They were very responsive and kept me updated throughout the process. I was very pleased with where my auctions ended, and I honestly don't think I would have received the same amount if I had auctioned it myself. It is worth it, and I will definitely do it again.
Luis Delgado
Nazar Moda's auctions are 10/10 the best.
OM Jacob
The team
Who's actually handling your watch.
Moda Watches runs out of Moda HQ in Sioux Falls, SD. Graham Moda reviews every inspection, condition report, and middleman deal. Most inquiries route to him directly.
Graham Moda
General Sales Manager - Moda Watches
Primary contact
Nazar Moda
Managing Partner - Moda Watches
Vadim
Founder
Brianna Vey
Sales Support - Moda Watches
Brian Hoffman
Lead Web Developer - Moda-lytics
Frequently Asked
Everything you need to know.
Contact
Tell us what you need.
Graham handles most inquiries. For urgent sell-a-watch offers, texting (605) 521-2821 is fastest.
The Moda watch community
Where the watch deals actually happen.
Every Moda Watches service sits on top of six Facebook groups for watch dealers, collectors, and enthusiasts. 600,000+ members across the Moda Clubs network.
Premium tier
Real Watch Buyers (RWB)
The paid trading network for qualified collectors and dealers. Full posting access across the Moda watch ecosystem, WhatsApp chats by price tier, exclusive WTB reach, and help when a deal goes sideways.